Hey There!

I’m Esther Conversion Optimization Strategist and UX Designer and I believe in creating online experiences that are both user-friendly and effective. I combine my technical expertise with a deep understanding of user behavior to deliver solutions that drive conversions and build lasting customer relationships.

The ECOM Conversion Optimization Process

HERE IS A LOOK AT MY PROCESS

  • I immerse myself in understanding the business's objectives, crafting a comprehensive strategy aligned with those goals, conducting meticulous data analysis, and empathizing deeply with the end-users to gain invaluable insights into their needs and pain points.

  • Embarking on a journey of innovation and strategic thinking, utilizing data analysis to inform the ideation process. I meticulously craft wireframes and mockups to visualize the design concepts.

  • I translate visuals and bring them to life through development, ensuring seamless integration and functionality for an exceptional user experience.

  • Deploy the finalized designs and closely monitor their performance, conducting A/B testing and gathering data to iteratively improve and optimize conversion rates.

Featured Case Studies

  • Shopify Store Design & Development

    Mika Vie

  • Shopify Store Design & Development

    Holo Skin Care

  • Shopify Store Redesign

    Donna Italiana

  • Shopify Store Redesign & Klaviyo Email Setup

    Figlia Jewelry

Learn more

About Me

UX/UI Designer/ Conversion Strategist with over 15 years of experience in the e-commerce sector, I have had the privilege of working with major retailers such as Loft, Ann Taylor, Michael Kors, and Nespresso. My extensive background has equipped me with a unique blend of creative and technical skills essential for building successful online stores.

I hold a Master's in Project Management, which further enhances my ability to oversee and execute digital projects efficiently. My journey in e-commerce is driven by a passion for transforming ideas into reality. Leveraging my expertise, I aim to help businesses grow their conversion rates and increase online sales, ensuring that every online store I collaborate with is optimized for success.

Esther Curtis

Testimonials

  • My company sale's is up over 30%

    “I feel I was very lucky to have found Esther. She has created two beautiful shopify websites for me. In addition to her creative talent she is truly an expert in everything Shopify. She is knowledgeable about themes and apps and everything in between. She has the rare ability of being both technical and creative. My company sale's for 2023 is up over 30% and I attribute this growth to Esther's ability to increase our conversion rate and other key formatting changes. I would highly recommend Esther for anything related to e-commerce and more.”

    Tim

  • Skills and expertise are top notch.

    “Esther is amazing! She went above and beyond for each milestone. She works quickly and does a great job. She also shared helpful feedback and input along the way. Her skills and expertise are top notch. I highly recommend!

    -Chelsea Beirne

  • Reliable, flexible and extremely knowledgeable

    “I hired Esther to help with Shopify & Klaviyo and she was reliable, flexible and extremely knowledgeable. I would highly recommend and look forward to continuing working with her on future web and ecommerce projects.”

    Doreen B.

  • Delivered high-quality work

    "Working with Esther was a fantastic experience! She delivered high-quality work, made changes quickly, and was always prompt in answering my questions. Her ability to work efficiently within my timeframe was also impressive and appreciated. I highly recommend Esther for anyone in need of a skilled and reliable web designer!"

    - Michelle

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