Important SEO Tips For Your Shopify Store
SEO stands for search engine optimization. SEO is the process of taking steps to help your Shopify Store or piece of content rank higher on Google. The goal is to get your site ranking on the top of the page when someone is searching on Google. This is Organic Ranking which means you don't have to pay for this traffic source unlike Paid Advertising. This is a long term investment that can yield high converting traffic to your site.
Organic search delivers the most traffic to websites by a wide margin. So many users are using Google to research purchasing decisions. Organic search is a critical part of the research process, especially for products or services with a long sales cycle.
How Can you set up your Shopify Store with SEO best practices?
Implementing SEO in Shopify
How Title Tag and Meta Description Look to Google Users.
Keyword Research - Find keywords users are searching for but have low competition. Each page should rank for a unique keyword so they don't compete with each other. SEO research allows you to understand user interest and intent and build content that addresses and captures that intent.
Title Tags - Optimize your Title Description with purchase intent keywords. This is the first thing buyers see when they search on Google.
Meta Description - Then Optimize your Meta Description this is the area right under the Meta Title and should describe exactly why the user should go this page.
Optimize urls slug- Make sure your url has keywords in them as well.
Create a Better User Experience - Page Speed is now a ranking factor for SEO. With the implementation of Core Web Vitals, Google puts a lot of emphasis on page speed and usability. We also know Google indexes for mobile first. This means we need to create a site that performs well on mobile Ways to make sure your page is loading faster. Make sure there are not too many apps loaded that you are not utilizing as these can slow down page speed.
Optimize or compress images - Make sure your images are not too heavy by compressing them you reduce the file size and make the page load faster. Also rename your images to have keywords as browsers can read this. It is also recommended that you add alt text to your images. This tells the browser what the image is about.
Create a Content Marketing Plan - It is recommended that each page has 250-500 content on it. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index. Search engines appreciate and reward content that is relevant to readers and written for them rather than for bots. Other ways to add content to you site is by implementing Product Reviews.
SEO Shopify App recommended for SEO https://apps.shopify.com/plug-in-seo helps you boost your ranking and fix any critical seo issues.
Monitor - You will want to monitor your SEO efforts in Google Analytics. Search your Organic Search Traffic by clicking Acquisition > All Traffic > Channels. From this report, you can determine things such as the top landing pages for search traffic, keywords driving the most traffic, which search engines are sending the most traffic, top exit pages and much, much more.
So now you see the importance of SEO when setting up your Shopify Store and as an ongoing Marketing Plan to increase traffic to your store as well. Overall give searchers what they are looking for by finding the right keywords and implementing them into your site and content. Then monitor and create more content again and again.
