Launching a Beauty Brand
Branding and Web Design
PROJECT OVERVIEW
Scottie Skin Co. is a natural clean skin care brand that makes you feel confident and serene. For women on the go with minimal time to themselves so they can de-stress and feel good too.
The Problem : Needed a Professional looking site and Branding.
The Goal : Design a Shopify Store that captured the essence of the Brand. My Role : Brand and Web designer, designing Shopify Website from conception to delivery.
Brand Strategy
Brand Values - Trustworthy, Effective, Serene
Brand Essence - natural, simplicity, self care, enjoyable
Summer Brand Personality - dependable, effortless, calm, beautiful, confidence, serene, soothing, quality, balanced
Ideal Client Description - Kelly is a stay at home mom and influencer. She is from California and married with kids.
She is upper middle class and enjoys her busy life filled with friends, family, and fun. She enjoys the nicer things in life and takes pride in her self care routine in between taking care of the kids and attending events.
Mood Board
Color Story
Primary Logo
Typography
Website StrAtegy
Create a Site that felt Serene and showcase the ease of use and clean ingredients. We used Brand Colors and Font for a Seamless experience. We used icons to showcase the benefits and introduced the owners for the trust factor.
Conclusion
Creating a Brand And Store For a Beauty Brand was a dream come true. I loved the clean look and calm colors. I believed we captured the Brand essence and Personality throughout the entire project.