9 E-commerce Trends for 2022
Social Integration - since the majority of consumers spend time on social media it is most likely that they will contact and purchase directly from social platforms as well. And Facebook, Instagram, and TikTok have made this possible.
Live Shopping - Think the Home Shopping Network meets Instagram Live. It is based on the engagement of the customer with the seller or an influencer which takes place in the live streaming. The promoter shows the product, its design and functionality and customers have the opportunity to ask questions. As a part of the Livestream, there is a link to the webshop.
Sustainability - Consumers are more interested in products whose production, packaging and delivery process is sustainable. Gen Z and Millennials care about our environment and they prefer companies with strong sustainability practices.
Ethical Business - The new consumer seek out or avoid businesses that they believe are taking a positive or ethical stand.
Visual Commerce - 3D Rendering of products so customers can get an interactive view for better decision making processes when purchasing. Shopify believes this is the future of ecommerce and have announced that 3D support will be made available on their platform using WebGL technology. Where once you were limited to just uploading images of your products, you will very soon be able to upload 3D objects.
Voice Search - Voice search is growing in popularity, which directly influences search results and shopping outcomes digital voice assistants and shopping carts capable of recognizing relevant keywords and taking specific actions.
Personalized Experience - with Tracking technologies and smart website features we can now give our customers a highly customized experience based on their information and shopping behavior.
Multiple Payment Options - allow users to pay in the way they desire. Since Mobile purchases are on the rise then Google and Apple pay would be great options. Installment purchases is also on the rise such as Buy Now Pay Later.
Optimized Websites - it takes 2 seconds for a visitor to form an opinion of your website and if your site doesn't load quickly they it is most likely user will bounce and go elsewhere. Your site should not take more than 3 seconds to load on Desktop and 2 seconds on Mobile.
