Why Professional Web Design Matters
Your website is the digital face of your business. It is the packaging of your business and services.
Builds Trust - it takes 8 seconds to make a first impression. The first thing a user notices is the design and feel. “First impressions are 94% design-related.” (Sillence). If your website looks unprofessional, with low quality images, and unorganized navigation and product listings visitors will not trust that you are a real legitimate business. It also sets the impression that they will not get great customer service. On the other hand, if your website is inviting and welcoming it gives the impression that you are open and welcome. They will feel like your site is trustworthy and safe to do business with. Your website should represent your Brand and build consistency.
Decrease Bounce Rate - If you have Google Analytics installed on your website, Google will let you know your bounce rate. You have worked really hard to get traffic to your page but if these new users are not impressed they leave and will go to your competitors site easily.
Increase Conversion Rate - highlight your Unique Value Proposition (why your customers should be from you). Your value proposition is the reason people buy from you. The stronger your value proposition, the greater your conversion rate. Good Design can help guide uses to making a purchase easily.
Good web design uses data to determine what works and what doesn’t work. Data can tell you all sorts of things about your guests.
Are you thinking about a Redesign but not sure where to start? Check out my Free Ecommerce Audit Checklist and see if you need any improvements.
