Introduction:

YouFromMe, a beauty marketplace, faced several challenges with their online operations, including manual processes in their seller flow, customer inquiries regarding back-in-stock alerts, and the absence of an email marketing strategy to capture new users and re-engage shoppers. Recognizing the need to redesign their Shopify store and improve the overall website flow, YouFromMe sought assistance in enhancing the user experience and implementing crucial changes to the marketplace's seller flow.

Objective:

To improve user experience, streamline operations, and implement effective email marketing strategies to boost conversion rates and online sales for YouFromMe.

Approach:

1. Streamlining Seller Flow: To address the manual processes in the seller flow, we conducted a thorough assessment and provided recommendations for streamlining operations. By automating certain tasks and optimizing the seller flow, we aimed to enhance efficiency and eliminate unnecessary steps, leading to improved user experience for sellers.

2. Enhancing Site Navigation: To improve the overall user experience, we focused on cleaning up the site navigation. This involved simplifying the menu structure, ensuring intuitive categorization, and implementing a brand page that allowed customers to easily shop by brand. By optimizing site navigation, we aimed to make the shopping experience more seamless and user-friendly.

3. Redesigning Website with a Modern Retro Look: To update the visual aesthetics and create a unique brand identity, we redesigned YouFromMe's website with a modern retro theme. The revamped design aimed to evoke nostalgia while incorporating contemporary elements, providing a visually appealing and engaging experience for users.

4. Improving Product Pages: To enhance product browsing and selection, we replaced dropdown menus with options buttons on product pages. This change allowed users to view available options directly, eliminating the need for unnecessary scrolling or guesswork. By simplifying the selection process, we aimed to improve the overall user experience and reduce friction during the purchasing journey.

5. Implementing Email Marketing Strategy: Recognizing the untapped potential of email marketing, we integrated Klaviyo and developed customized email flows to engage customers effectively. We created flows for back-in-stock alerts, new item notifications, customer win-back campaigns, and optimized the seller flow. This strategic implementation of email marketing resulted in an 8.32% attributed sales increase, capturing the attention of potential buyers and encouraging repeat purchases.

Results:

Following the implementation of these user experience improvements and email marketing strategies, YouFromMe witnessed a substantial 24% increase in online sales and a remarkable 27% boost in conversion rates. The streamlined seller flow reduced manual processes, improving operational efficiency for the marketplace. By enhancing site navigation and introducing a brand page, customers could easily explore and shop by their preferred brands, resulting in a more personalized and enjoyable shopping experience. The redesigned website, with its modern retro look, not only enhanced the visual appeal but also created a unique brand identity for YouFromMe. Furthermore, the implementation of options buttons on product pages improved the browsing and selection experience for users, leading to increased conversion rates.

The integration of Klaviyo and the implementation of targeted email marketing flows, including back-in-stock alerts, new item notifications, customer win-back campaigns, and seller flow optimization, proved highly effective. The attributed 8.32% increase in sales from email marketing demonstrated the success of these efforts in engaging customers and driving repeat purchases.

Conclusion:

By prioritizing user experience and implementing strategic changes, YouFromMe achieved significant improvements in online sales and conversion rates. The streamlining of the seller flow, along with the enhanced site navigation and the introduction of a brand page, ensured a seamless and personalized shopping experience for customers. The redesigned website, boasting a modern retro look, successfully created a unique brand identity